Design starts before anything takes shape — with understanding the brief, the system, the people it's for.
Profile
I understand design not just as visual communication, but as the shaping of processes, structures, and systems.
I'm a Brand Designer based in Vienna with a background in visual identity, editorial design, and UX/UI. I studied Brand Design at Brand University Hamburg — with a strong focus on design theory, social design, and research-based practice.
My bachelor thesis, "Generation Co-Create," explored how social media algorithms shape the identity development of adolescents — which tells you a lot about how I approach design: analytically, with genuine curiosity about people and systems.
Freelance work runs parallel to employment — by design, not by circumstance. I take on a focused number of projects each year with founders, early teams, and independents: visual identity, editorial design, campaign concepts, social formats. From the first brief through to final delivery.
Experience
Education
Design
Methods
Let's work together.
luivloco.designs@gmail.com